Fred Afari

Chief Executive Officer

As Hillcrest’s CEO, Fred is tasked with ensuring the longevity of the firm through a measured, disciplined and holistic investment thesis. He has been a leader in real estate development and management for more than four decades through multiple cycles and market shifts in a career including over $1 billion of transactions across the firm’s portfolio.

Fred is a Board Member of the Historic Downtown Los Angeles Business Improvement District and a supporter of various charitable organizations, including the Magbit Foundation, the Neuromuscular Disease Foundation, ETTA Israel, and the Hope Foundation of IAJC. He graduated Summa Cum Laude with a Bachelor’s degree in Engineering, Master’s in Business Administration from the University of California, Los Angeles, and a Juris Doctorate from University of La Verne School of Law.

Ryan Afari

Director of Acquisitions

As the Director of Acquisitions of Hillcrest, Ryan leads a team dedicated to innovative design, aligned equity investments, strong financial partnerships, and expertise in municipal processes.

Ryan is a graduate with honors of Cornell University’s School of Hotel Administration with a minor in Real Estate and a concentration in Corporate Finance. He began his career as an acquisition analyst at Prudential Insurance’s real estate private equity division, where he led over $2 billion of transactions across all asset classes and strategies.

Ryan has a passion for non-profit and political work in the City of Los Angeles. He has served as the Head of Planning and Land Use for the Downtown LA Neighborhood Council, a board member of the Downtown LA Historic Core BID, a board member of the Echo Park Improvement Association, a board member of the Echo Park Chamber of Commerce, a member of the Echo Park BID formation committee, and a board member of Materials & Applications – a public art non-profit committed to building free and accessible public art installations to all LA area residents.

Meet the Team

Lucy Melgarejo

Chief Financial Officer

Hannah Tran-Trinh

Director of Operations

Lani Rances

Office Manager

Krystle Reyes

Asset Manager

Mario Iraheta

Property Manager

Rachel Holley

Property Manager

Hillcrest Company

15260 Ventura Blvd. Suite 620
Sherman Oaks, CA 91403

Contact Us

(818) 905-7200